RIVACY POLICY
WhatsMyHomeWorth.co.za
Effective Date: 10 February 2025
Website/App: whatsmyhomeworth.co.za (“Platform”)
Owner/Operator: Whats My Home Worth
Contact: admin@whatsmyhomeworth.co.za
1) What this Privacy Policy covers
This Privacy Policy explains how we collect, use, store, share, and protect personal information when you use the Platform, including when you:
- request a property valuation or information,
- submit your details to be contacted,
- register as an agent,
- communicate with us via email, WhatsApp, phone, forms, or other channels.
2) Personal information we collect
2.1 Information you provide:
- Full name or first name
- Email address, mobile number
- Property details (address/suburb, type, features, etc.)
- Your role (seller, buyer, landlord, tenant, agent)
- Messages or notes you send us
2.2 Information collected automatically:
- IP address and device details
- Browser type, pages visited, time spent
- Approximate location based on IP
- Cookies and similar tracking technologies
2.3 Agent information:
- Business details
- Referral or affiliate link activity
- Account and subscription status
3) Why we collect and use your information
We use personal information to:
- provide Platform services,
- connect users with participating agents when contact is requested,
- send confirmations and service messages,
- respond to enquiries and provide support,
- improve the Platform and security,
- prevent fraud or unauthorised access,
- comply with legal requirements,
- process payments (if applicable),
- send marketing communications where allowed by law.
4) Lead routing
If you submit an enquiry or request contact, you agree that:
- your details may be shared with a participating agent linked to that enquiry,
- the agent may contact you via email, phone, SMS, or WhatsApp.
5) Legal grounds for processing
We process personal information based on:
- your consent,
- performance of a contract or steps before entering a contract,
- our legitimate interests,
- compliance with legal obligations.
6) Who we share information with
We may share personal information with:
- agents assigned to your enquiry,
- service providers who help us operate the Platform,
- payment processors (if used),
- professional advisors,
- regulators or authorities if required by law.
We do not sell personal information.
7) International transfers
Your information may be stored or processed outside South Africa depending on our service providers. We take reasonable steps to ensure appropriate safeguards are applied.
8) Cookies and analytics
We may use cookies to:
- enable login and functionality,
- remember preferences,
- measure traffic and performance,
- detect security issues.
Cookies can be controlled in browser settings.
9) Data retention
We retain information only as long as necessary for:
- the purposes in this Policy,
- legal and reporting obligations,
- dispute resolution and enforcement.
10) Security
We use reasonable safeguards to protect personal information. No system is completely secure.
11) Your rights
Depending on applicable law, you may request:
- access to personal information,
- correction,
- deletion (where lawful),
- restriction of processing,
- withdrawal of consent,
- opt out of marketing.
Contact: admin@whatsmyhomeworth.co.za
12) Children
The Platform is not intended for children under 18. We do not knowingly collect information from minors.
13) Updates
We may update this Policy from time to time. Continued use of the Platform means you accept the updated version.